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The Evolution of Digital Marketing

We explore the evolution of digital marketing and how technology has shaped more personalized and data-driven strategies. As trends continue to shift, innovation remains at the heart of meaningful consumer engagement.

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Evolution of Digital marketing

19 Feb 2025 14:33

Digital marketing has come a long way over the past few decades, transforming from simple web ads to the complex, data-driven strategies that we use today. With the rapid pace of technological advancements has played a huge role in this shift, allowing brands to engage with customers in more meaningful, personalised ways. From the early days of SEO and basic online banners to the rise of social media, AI, and influencer marketing, the landscape has changed dramatically. 

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